Molded for perfection.

Skincare, Built for You

African Liquid Black Soap made with plantain ash, aloe vera, vitamin E, and organic shea butter. Built for melanated skin.

African Liquid Black Soap · 8.5 oz / 250 ml · Cleanse. Nourish. Elevate.

A man holding the klai. African Liquid Black Soap bottle

Made with plantain ash, aloe vera, vitamin E, and organic shea butter. Cleanse, nourish, elevate. For face and body. Made for melanated skin.

Three klai. African Liquid Black Soap bottles on a wooden shelf display

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African Liquid Black Soap

Cleanse. Nourish. Elevate.

CA$35 8.5 OZ / 250 ML
  • Plantain ash, aloe vera, vitamin E, and organic shea butter
Choose your scent
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The routine

Cleanse. Nourish. Elevate.

  1. 01

    Lather

    Pump onto wet skin and work into a lather.

  2. 02

    Rinse

    Lifts grease and sweat without stripping away your skin's natural moisture.

  3. 03

    Feel the difference

    Skin feels clean, fresh and soft. Start and end your day off right.

A hand holding the klai. bottle, label reading African Liquid Black Soap, cleanse nourish elevate, 8.5 oz / 250 ml
African Liquid Black Soap — 8.5 oz / 250 ml

The Ultimate Daily Cleanser.

African Black Soap has cleaned skin across West Africa for generations. It works; it just was never built for a modern routine. We made it into the format you already use.

  • Plantain Ash

    Cleanses deep without stripping what your skin needs.

  • Aloe Vera

    Hydrates while it cleans, so your skin doesn't tighten the second you step out.

  • Vitamin E

    Replenishes and smooths skin texture with daily use.

  • Organic Shea Butter

    Seals in moisture so skin stays soft long after you towel off.

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Who built this

Two Black women building what the industry skipped.

We wanted to create skincare made specifically for Black men because it simply didn't exist in the way we needed it to. We watched the men in our own lives struggle to find products that truly worked for their skin, often having to navigate a skincare industry that wasn't made with them in mind.

So, we created KLAI, skincare formulated with African heritage ingredients and thoughtfully made for the Black modern man.

Munachiso Nwokoro & Jemimah Babayemi
Co-Founders, Klai

Frequently asked questions

What is African Black Soap?

Traditional black soap starts by sun-drying and roasting plantain skins, cocoa pods, and palm leaves until they turn to ash. That ash is mixed with water to draw out alkaline salts, forming the soap base, similar to how lye is made for Western soaps. The base is then combined with oils like palm kernel or coconut oil to bind it into something usable on skin.

The reason black soap is so effective is because the ash contains natural potassium salts that clean without harsh synthetic surfactants (like sodium lauryl sulfate) that strip your skin's natural oil barrier. That's the actual mechanism behind why traditional black soap users report less irritation than with regular bar soap.

We kept that ash-based formula but reworked it into a liquid, since a bar sitting in a wet shower dish breaks down fast and picks up bacteria. Liquid form holds its integrity longer and dispenses cleaner.

Face or body?

Our liquid black soap comes in two formulations. Unscented is meant for face use and sensitive skin, so you can use it as a daily face wash or a full body cleanser without irritation. EMBER is our oud-scented formula, designed for cleansing and nourishing the body while also clarifying skin (fragrance oils in oud-based scents aren't suited for facial use, so this one is for body use only).

Will it dry me out?

No. Our formula is built with vitamin E, aloe vera, and organic shea butter, so you get the deep clean black soap is known for without the dryness that comes from harsher soaps.

How long does a bottle last?

One 250 ml bottle is built to last through daily washing for roughly 6 weeks. You won't need much per use.

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African Liquid Black Soap CA$42 delivered
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